It’s mind blowing the number of times were lied to. It’s even worse when we feel tricked & manipulated about medial things. HAVE NO FEAR, ROASTY IS HERE! Debunker of Lies & Beacon of Truth!
In today’s episode of “Why should I care”, we at Cold Blooded Coffee & Roastery are giving you a straight shot of the truth… Espresso beans don’t exist!!!
I’ll give you a moment to collect yourself…. In the upcoming moments I want you to be thinking about your past purchases. Chocolate covered espresso beans – FAKE!, Any bag of coffee that says espresso – FAKE! Any use of the words “Espresso Beans” LIES LIES LIES!
So what in the Limp Biscuit am I talking about!? Let me break it down in simple terms that Marketing geniuses will absolutely hate.
Truth #1: Espresso is a process, through an espresso machine. Heat, pressure yada yada produces an Espresso shot. A truly wonderful thing btw.
Truth #2: Espresso is not a bean. There is no such thing as an espresso bean. It literally does not exist! But Roasty… I see bags on the shelf all the time that say Espresso beans. You are correct, you see them, but they are only an idea, a marketing strategy and yes a trick.
Truth #3: Espresso beans are simply beans used in an espresso machine. Read that again slowly. Coffee beans are grown all over the world, different profiles, different qualities. Coffee companies all differ on the beans chosen, the specific roasting profile, temperature etc. to make the perfect bean to use for Espresso. Much like many companies, we sell our version of Espresso beans meaning it’s the exact beans we use in our stores in our espresso machine. That’s it, they are just coffee beans that work best for Espresso extraction.
The Lie: Espresso beans or beans used for Espresso have more caffeine…. Absolutely not. The same beans can be used in a traditional coffee pot, Keurig, Chemex, pour over etc.
You are now armed with the Truth, now go and be Cold Blooded.
Unapologetically,
ROASTY ☕
